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ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

di George Belch, Michael Belch
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and...
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Prezzo: € 81,10
Editore: McGraw-Hill Education
ISBN: 9781260570991
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