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Collaboration and Co-Creation: New Platforms for Marketing and Innovation

Collaboration and Co-Creation: New Platforms for Marketing and Innovation

di Gaurav Bhalla
This book examines how today 's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper...
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Prezzo: € 46,79
Editore: Springer
ISBN: 9781441970817
Collana:
Anno Edizione: 2010