Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
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Titolo: Focus Groups
Autore:
Krueger Richard A.,
Casey Mary Anne
Editore: Sage Pubns
Data di Pubblicazione: 2014
Pagine: 252
Formato: Paperback
ISBN: 9781483365244