Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
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Titolo: Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context
Autore:
Stanley Presser,
Schuman Howard
Editore: Sage Publications, Inc
Data di Pubblicazione: 1996
Pagine: 00392
Formato: 2
ISBN: 9780761903598