To secure the lifetime value of their customers by gaining true customer loyalty, brands must give something back. "Experiential Marketing "looks at the new experiential marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. It demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results.
Prezzo: € 29,20
Prodotto al momento non disponibile.
Titolo: EXPERIENTIAL MARKETING
Autore:
Smilansky Shaz
Editore: KOGAN PAGE
Data di Pubblicazione: 2009
Pagine: 263
Formato: Hardcover
ISBN: 9780749452759