"This book will become the definitive text on strategy. Its strong academic underpinning supports completely pragmatic suggestions for corporations to craft their strategies. A great guide to the subject!" -- JAMES A. LAWRENCE, Executive Vice President and Chief Financial Officer, General Mills "At Last! A strategy textbook that combines state of the art understanding and an in-depth analysis of both competition and organizational evolution. It's a pleasure to read a text that is simultaneously crystal clear and yet deeply informed." --REBECCA HENDERSON, Eastman Kodak LFM Professor of Management, MIT Sloan School "A fresh look at a critically important topic. In the age of the Internet, the fundamentals of strategic management are often forgotten. Sloaner, Shephard, and Podolny elucidate the princi-les of strategy overlaid with the reality of organizational complexity. The frameworks provided by the authors are rich and enlightening." -- MICHELANGELO VOLPI, Chief Strategy Officer and Senior Vice President, Cisco System, Inc. "Saloner, Shepard, and Podolny provide a rigorous, theoretically grounded framework for examining the central questions of business strategy, incorporating both classic and recent academic perspectives." -- DANIEL A. LEVENTHAL, Julian Aresty Professor of Management and Economics, The Wharton School, University of Pennsylvania "STRATEGIC MANAGEMENT is comprehensive and creative. It's grounded both in the latest academic thinking and relevant, pragmatic business applications. It provides truly distinctive approaches in several areas, including the importance of sound strategic logic amidst the dynamic interactions of a company's context and its ownactions, and the critical balance between organization and strategy. I highly recommend Saloner, Shepard and Podolny's text for both students and practitioners of business strategy" --WILLIAM F. MEEHAN III, Director and Chairman, West Coast Practice, McKinsey and Company, Inc.
Prezzo: € 75,10
Prodotto al momento non disponibile.
Titolo: Strategic Management
Autore:
Shepard Andrea,
Podolny Joel,
Saloner Garth
Editore: John Wiley & Sons
Data di Pubblicazione: 2005
Pagine: 464
Formato: Copertina rigida
ISBN: 9780470009475